Linked with a spirit of adventure, Land Rover has produced more than four-million vehicles since it began manufacturing simple, aluminium 4x4s in 1948. Dubbed the "Farmer's Friend" more than 60 years ago, Land Rover cars are continually reaching new heights in four-wheel-drive technology. Now hosting a range of new Land Rover models with major exterior and interior revisions, Land Rover is the ultimate sport-utility vehicle available world-wide.